International Management
نویسنده
چکیده
Corporate sponsorship of a museum needs to be understood as a legitimised marketing method to create higher value for the audience. Effective strategic sponsorship has proved that it can help museum organisations create a variety of programmes for the public and increase competitiveness at the same time. This dissertation studies the recent managerial transformation process of the museum sector in terms of audience centred programme development and organizational competitiveness. This study provides readers with three concepts; audience; marketing; and corporate sponsorship, which are closely linked to achieve fundamental development for museum organisations. The second, third, and forth chapters give overall information about each concept with theories, interviews, empirical studies, and some analysis. These three chapters will help readers understand the objective of this museum study. Furthermore, it provides all the essential information to understand the characteristics of museum sector and institutional structure of Swedish public museums. The fifth and sixth chapters introduce the case of Universeum, Natural science museum in Gothenburg, and describe how today's museum can satisfy its audience. This case will also help other museums understand how museum organisation can effectively use the corporate sponsorship to develop the programmes for the audience. In addition, future direction of Swedish museums and the current challenges are also discussed. This dissertation study shows that the corporate sponsorship has an influence on audience centred programme development. Consequently, it can lead to an increased attendance at museums and improve the quality of programmes at the same time. As a result of this study, I suggest how today’s Swedish museums can prepare for the future. The idea of strategic corporate sponsorship does not demand that museum organisations, abandon their unique mission statement, artistic value, or commitment to society. In order to create audience value,
منابع مشابه
How international visitors do contribute to management processes of Perhentian Island Marine Park Malaysia?
متن کامل
Meteorological drought monitoring using several drought indices (case study: Salt Lake Basin in Iran)
Drought detecting is a necessary aspect of drought risk management. It is generally performed usingdifferent drought indices that are effectively continuous functions of rainfall and other hydro- meteorologicalvariables. A number of drought indices have been introduced and used in various countries to date. In thecurrent research, four meteorological drought indices including the standardized p...
متن کاملAn Empirical Analysis of China’s International Reserves Demand Function
The study aims to estimate an international reserves demand model for China using economic growth, propensity to import, real effective exchange rate and trade openness variables for quarterly period spanning from 1985Q1 to 2014Q4.The bounds testing technique to cointegration is used to test for a long run relationship, while the autoregressive distributed lag approach is used to estimate short...
متن کاملSpatio-Temporal Analysis of Drought Severity Using Drought Indices and Deterministic and Geostatistical Methods (Case Study: Zayandehroud River Basin)
Drought monitoring is a fundamental component of drought risk management. It is normally performed using various drought indices that are effectively continuous functions of rainfall and other hydrometeorological variables. In many instances, drought indices are used for monitoring purposes. Geostatistical methods allow the interpolation of spatially referenced data and the prediction of v...
متن کاملRepresentation of knowledge production of leadership and educational management in international specialized journals and global databases
Objective: The aim of this study was to identify knowledge production of leadership and educational management of the faculty members of the educational management departments of Iranian public universities in international specialized journals and Web of science and Scopus databases. Materials and Methods: A comprehensive search without time limit was conducted in 8 international specialized j...
متن کاملEditorial: Technology and innovation management: past research, present findings and future directions
• Several international academic associations engaged in the study of technological innovation processes and innovation management have been consolidated: ALTEC (Asociación Latino-Iberoamericana de Gestión Tecnológica), IAMOT (The International Association for Management of Technology), ISPIM (The International Society for Professional Innovation Management), PICMET (Portland International Conf...
متن کامل